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Privacy policy

PRIVACY STATEMENT

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SECTION 1 – WHAT DO WE DO WITH YOUR INFORMATION?

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

SECTION 2 – CONSENT

How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, such as marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, or for the continued collection, use or disclosure of your information at any time by contacting us at fatwillyswebsite@gmail.com or mailing us at:
Fat Willy’s Surf Shack, 4 Fore Street, Newquay, Cornwall, TR7 1LN, United Kingdom.

SECTION 3 – DISCLOSURE

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

SECTION 4 – SHOPIFY

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Payment:
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your transaction information is deleted.
All direct payment gateways adhere to PCI-DSS requirements.

For more insight, you may wish to read Shopify’s Terms of Service or Privacy Statement.

SECTION 5 – THIRD-PARTY SERVICES

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and payment processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand how your personal information will be handled.

Certain providers may be located in, or have facilities located in, a different jurisdiction than either you or us. Therefore, your information may become subject to the laws of those jurisdictions.

Once you leave our store’s website or are redirected to a third-party site or application, you are no longer governed by this Privacy Policy or our Terms of Service.

SECTION 6 – MARKETING & ADVERTISING DATA SHARING

We use advertising and analytics partners, including TikTok, Meta (Facebook/Instagram) and Google, to measure performance and deliver personalised marketing.

These partners may receive information about your interactions with our website, including:

  • pages viewed

  • products browsed

  • items added to cart

  • purchases

  • IP address, device details and browser type

  • general behaviour on our site

This information is collected through technologies such as:

  • TikTok Pixel

  • TikTok Events API

  • Advanced Matching

  • Shopify APIs

  • Meta Pixel

  • Google Analytics tools

This data helps us optimise advertising, measure campaign effectiveness and reach customers who may be interested in our products.

How to opt out of targeted advertising:
You can opt out by adjusting your cookie settings on our website, updating your preferences on the relevant platforms, or contacting us at fatwillyswebsite@gmail.com.

We do not sell personal data.

SECTION 7 – SECURITY

To protect your personal information, we take reasonable precautions and follow industry best practices to ensure it is not lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the data is encrypted using SSL technology and stored with AES-256 encryption.
Although no method of transmission or storage is 100% secure, we follow PCI-DSS requirements and additional industry standards.

SECTION 8 – COOKIES

We use cookies to allow Shopify and our website to operate effectively, to understand site traffic, to improve user experience and to support advertising features.
You may choose to opt out of non-essential cookies.

SECTION 9 – AGE OF CONSENT

By using this site, you represent that you are at least the age of majority in your region, or that you have given consent for any of your minor dependants to use this site.

SECTION 10 – CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this policy at any time. Changes take effect immediately upon posting.
If material changes are made, we will notify you on this page.

QUESTIONS AND CONTACT INFORMATION

If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or request more information, contact our Privacy Compliance Officer at:

fatwillyswebsite@gmail.com
Fat Willy’s Surf Shack
4 Fore Street, Newquay, Cornwall, TR7 1LN, United Kingdom