Fat Willy’s Surf Shack is a popular clothing brand that originated in Newquay, Cornwall, in 1985. As a family-run business, we have become a staple of Cornish culture, offering a vibrant range of apparel and accessories for all ages.

Our brand concept, iconic name and unique designs were inspired by our founder Roger Ward’s love for Cornwall, 50’s music, 80’s fashion and his trips to Californian beaches. He brought all of these ideas into stores full of bamboo, tropical palms, fluorescent clothing and, of course, our renowned Wurlitzer Jukebox. 

Whilst our colourful logo is timeless, we continue to launch new and exciting products for all our loyal customers. Come soak up the beach vibes, grab some classic Fat Willy’s gear, and take home a piece of Cornwall’s heritage. See you soon at 4 Fore Street, Newquay, Cornwall- the original and most iconic surf shop, celebrating 40 years! 🌊